Corporate Identity and Branding
Diamond Foods grew out of a small collaboration of California nut growers to become the owner of some of the nation’s most recognizable snack food brands. They were preparing a large acquisition to triple their size and were looking to elevate the image of their company beyond their humble, local beginnings to the market-savvy and global company they were in the process of becoming.
The new visual branding presented them as a modern and smart company with a keen knack for finding and polishing brands in the snack market. The idea resonated deeply with them and, to their surprise, was enthusiastically embraced company-wide. It was rolled out in the US and Europe to give them a global presence just in time for their $2 billion purchase of the Pringles brand.