A former fashion retailer from Lebanon, Nada Sawaya made the jump to creating high-end, luxury handbags of her own out of exotic leathers and skins. She needed an identity to pull her brand together and create an identifiable, memorable and high-end look to lift her name out of the large amount of competition for retail attention. The package was comprehensive, from the basic identity through to promotional and product badging. Several progressive stages of work were created to allow her to produce the pieces that were necessary at first and slowly add in the others as her budget allowed over the next few years, all designed to work together to constantly build the brand and move it forward.

BRAND IDENTITY
PRINT
BADGING
SIGNAGE
MERCHANDISING