NVIDIA is the world leader in visual computing. It invented the GPU (Graphic Processing Unit) in 1999 and since then has been one of the main driving forces in computer graphics and gaming. But it wanted to grow its business from it’s younger, gaming roots. It’s products had found use in professional applications and scientific computing. It spread out from graphics and started to offer innovative solutions for general and mobile computing. It was time for an update to it’s brand identity to reflect the new business.
The comprehensive program touched on all aspects of the companies communications and created a new, modern and more sophisticated and mature personality, ready for its new focus and all of the new innovations to come.