South Koreans, like their Western counterparts, have begun to flock more and more to the golf course to build and strengthen their business relationships. Samsung owns a portfolio of five premier golf courses in the country and was looking to revitalize the aging image of its crown jewel, The An Yang Country Club. One of the oldest and most prestigious clubs in Korea, its rich history and world-renowned landscaping inspired the new mark and created a more modern, premium and luxurious look.

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