Taco Bell was looking to update its image beyond its existing clichéd, aging fast-food image and asked for design research and exploration into what “Modern Latin” could mean. The results were recieved so well, that it was immediately extended to packaging, creating wrappers that were clean, modern and much easier and faster for the company to implement. The success of this work led to additional assignments in retail environments and even a complete updated brand identity and store redesign.

BRAND IDENTITY
PACKAGING
ADVERTISING
ENVIRONMENTS